If your Pinterest board has been overflowing with coastal aesthetics and Eurosummer fantasies, it’s not just you, shells are everywhere this summer. The Shellmaxxing trend (yes, it’s a thing and yes, it’s exactly what it sounds like) feels like the natural evolution of the collective’s obsession with mermaid-core — thanks, Zara Larsson.
From designer runways to your favorite brands, shell-embellished accessories are trending upwards, touching everything from jewelry, to handbags, to footwear — and shoppers are leaning all the way in.
Part of shellmaxxing’s appeal may be how grounded the trend feels: natural materials like shells and mother-of-pearl are taking centerstage this season, giving even the most maximalist looks an organic, earthy quality.
The good news is you didn’t need to raid the beach to channel your inner siren. If the playful trend feels intimidating, try it with subtle options like a sleek strand of shells beaded as a bracelet, necklace, or anklet. Or, if you’re fully ready to cosplay as Ariel, a clawclip, straw hat or trendy belt adorned with seashells — real or faux — are unique options to tie the beachy trend into your summer wardrobe cohesively.
