Even though Good Light’s products and formulations are excellent, the brand is so much more than the skincare products they sell. For many of us, it was the first queer brand we saw on store shelves with its slogan of “beauty beyond the binary.” That means something to people, and it meant something to me, as a beauty editor. I started my career right when Good Light was founded. I remember being in awe of this new beauty brand that was brave and bold enough to say, “We’re for everyone, but we’re especially for those all other brands ignore.” 

For the past year, more and more beauty brands have announced their closure due to a lack of funding and an oversaturated market, like Ami Cole last year. Most of these brands have been indie ones that were beloved by beauty editors and a committed fanbase. In this market, though, it takes more than love for beauty brands to survive. 

Good Light’s story might have reached its conclusion, but its legacy will be remembered and cherished. “I’m endlessly grateful for everyone who supported our mission of beauty beyond the binary along the way!” Yi told E!. 

We asked the founder himself an impossible task: Which five products does he recommend for people to stock up on? So, whether you’re a devoted fan (like me) or you’re just now bittersweetly discovering the brand, keep scrolling to shop the products he recommends before they leave the shelves in April.