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Super Bowl LX between the New England Patriots and Seattle Seahawks has star power on the field, in the stands – and yeah, in the commercials too.
Some fans show up for the game itself. Others? They’re really tuning in for the ads. Those 30-second spots don’t come cheap either – according to CNBC, they averaged $8 million this year. Some even sold for more than $10 million. But when you nail it, the exposure’s worth every penny.
Athletes are scattered throughout this year’s commercials. Peyton Manning’s back with Bud Light, a bunch of the NFL’s greatest tight ends teamed up for something important, and Derrick Henry’s showing off his throwing arm.
Here’s a breakdown of the top athlete-featuring commercials during Super Bowl LX.
Oakley goes all-in with star-studded AI glasses debut
Kansas City Chiefs quarterback Patrick Mahomes already has his own Oakley collection, so it makes sense the brand would tap athletes to showcase its new “Oakley Meta Performance AI glasses.”
Former Seahawks running back Marshawn Lynch kicks things off – by skydiving, naturally. Then skater Sky Brown, cyclist Kate Courtney and golfer Akshay Bhatia jump in, each doing their thing in their respective sports. Internet personality iShowSpeed and filmmaker Spike Lee round out the cast.
The ad shows off the glasses’ various functions across different environments and activities.
Michelob Ultra hits the slopes
Michelob Ultra went with a winter sports theme – fitting, given the Winter Olympics timing. Actor Kurt Russell plays instructor to actor Lewis Pullman, who loses a ski race at the start and has to buy a round of Micheloб Ultra.
Russell takes notice and decides to train him up.
Pullman wins the next race after pulling off a backflip on skis. Olympic snowboarding gold medalist Chloe Kim and Stanley Cup winner T.J. Oshie give their approval.
Manning’s back with Bud Light – and it’s all about the keg
The two-time Super Bowl champion had a memorable Bud Light spot in 2025 alongside comedian Shane Gillis and musician Post Malone. This year, Manning, Gillis and Malone are back for an ad called “Keg.”
They’re at a wedding. Manning holds up his Bud Light and calls it his “first beer of the wedding.” Malone asks if there’s enough for everyone – and Manning points to a keg being rolled into the ceremony.
Then the keg falls down a hill. The entire wedding party – bride, groom, everyone – goes chasing after it down the slope.
