Adidas and WNBA star and Indiana Fever guard Sophie Cunningham are combining forces for a new sneaker set to release this month.
The Adidas Crazy Energy “Sophie Cunningham” PE colorway will release on July 24 and will cost $120, according to reports.
Cunningham confirmed the sneaker by sharing one of the reports about it on her Instagram story on Friday.
The new footwear is mostly pink and white.
A smart move by Adidas
Adidas attaching itself to Cunningham in any way is a smart move, as she has garnered a huge following since last year and sales for the new sneaker should do well as a result.
Cunningham’s popularity exploded in 2025 when she defended her teammate, Fever superstar guard Caitlin Clark, by committing a hard foul on a Connecticut Sun player following multiple cheap shots from Sun players on Clark in the same game.
After that went down, Cunningham instantly became a darling with Clark’s massive fan base and gained millions of followers as a result.
Cunningham has jokingly been referred to as Clark’s bodyguard.
MORE: Sophie Cunningham shares honest thoughts on WNBA expansion
Cunningham has also not minced words about the perceived poor treatment of Clark from WNBA players and the league’s failure to protect its biggest star, which has only made her more popular with Clark’s supporters.
She once again voiced her displeasure with both parties after Clark was once again the victim of a cheap shot from Phoenix Mercury forward Alyssa Thomas.
Cunningham’s knack for going viral was on full display once again last month, when she got into a dust-up with Mercury guard DeWanna Bonner, which led to Cunningham hilariously pointing at Bonner for over 20 seconds, which instantly became an internet sensation.
Sophie Cunningham’s 2026 season
Cunningham re-upped with the Fever on a one-year deal during the offseason.
The Missouri product wasn’t totally thrilled with her contract, though, as she was seeking a multi-year pact from the team.
“I am so grateful. I know I’m coming off a pretty big knee injury, and so it was never about the money. It was just about the years, because I wanted to be with them,” she said.
MORE: Sophie Cunningham’s gesture after Fever-Mercury triggers mixed reactions
But that hasn’t stopped Cunningham from playing at a high level.
The sharpshooter is averaging 9.1 points, 2.4 rebounds and 1.4 assists in 22.7 minutes per game off the bench. She is also shooting 40% from long range.
Going into the Fever’s contest on Sunday night against the Las Vegas Aces, Indiana sports a 13-9 record and is sitting in the No. 7 playoff spot.
