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Noor Bouzaine was the latest candidate in Lord Sugar‘s firing line on Thursday’s episode of The Apprentice. 

The jewellery owner from Liverpool, 23, was sent packing after the business mogul put her forward as Project Manager for the challenge. 

Contestants were tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of industry experts.

Noor bulldozed over her team’s ideas to push forward the idea of the vehicle being a mobile clothes store.

Dr. Paul Midha took the role of PM for the rival team where they said their target market was young couples with the brand name eBNB. 

Who was fired from The Apprentice 2024? Noor Bouzaine is the latest candidate to get the axe after advertising campaign descends into total chaos

Noor Bouzaine was the latest candidate in Lord Sugar’s firing line on Thursday’s episode of The Apprentice 

The jewellery owner from Liverpool was sent packing after the business mogul put her forward as Project Manager for the challenge

The jewellery owner from Liverpool was sent packing after the business mogul put her forward as Project Manager for the challenge

Contestants were tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of industry experts

Contestants were tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of industry experts

Things went from bad to worse when Noor picked the location from the advert for their brand Vaultz to be filmed in a junkyard. 

Despite being told be her teammates they wouldn’t be able to drive the vehicle in the location, Noor pressed ahead which left Lord Sugar’s aide Karren Brady raising her eyebrows. 

Noor clashed with Tre over the 30 second advert before they headed to industry experts to pitch the product. 

Once in the boardroom, Lord Sugar said: ‘I’ve seen the adverts, Nexus your advertising campaign was better’, before he sent them onto a forest segway experience. 

Noor’s team Supream headed to the cafe to discuss their failings with her telling the camera: ‘I know exactly who I am going to bring back into the boardroom.’ 

Once back to face Lord Sugar’s wrath, he told her: ‘It’s a very bad advert. You kept saying to me: “It’s good, it’s good isn’t it? Are you joking?’

Noor replied: ‘Me as a small business myself I would genuinely buy the van’. 

Lord Sugar said: ‘You were at the wheel at this task with backseat drivers screaming in the back’. 

The business mogul went on to slam the ‘dreadful’ logo. He told them: ‘The experts and myself said it was terrible.’ 

Noor bulldozed over her team's ideas to push forward the idea of the vehicle being a mobile clothes store

Noor bulldozed over her team’s ideas to push forward the idea of the vehicle being a mobile clothes store

Dr. Paul Midha took the role of PM for the rival team where they said their target market was young couples with the brand name eBNB

Dr. Paul Midha took the role of PM for the rival team where they said their target market was young couples with the brand name eBNB

Things went from bad to worse when Noor picked the location from the advert for their brand Vaultz to be filmed in a junkyard

Things went from bad to worse when Noor picked the location from the advert for their brand Vaultz to be filmed in a junkyard

Despite being told be her teammates they wouldn't be able to drive the vehicle in the location, Noor pressed ahead

Despite being told be her teammates they wouldn’t be able to drive the vehicle in the location, Noor pressed ahead

Noor then headed back into the boardroom, but it was ultimately she who was fired. 

Lord Sugar said: ‘I’m frustrated Noor, that you don’t understand how you’ve messed this thing up. 

‘I gave you the opportunity to prove yourself. It was a terrible, terrible advert and I’m afraid to say it is with regret, Noor, that you’re fired.’

Noor said  ‘I’m grateful to have met amazing people and to have shown just a small percentage of what an amazing businesswoman that I am. And even though the advert got a lot of criticism I still believe that it was really good.’

 The Apprentice airs Thursdays at 9pm on BBC One and BBC IPlayer. 

Once in the boardroom, Lord Sugar said: 'I've seen the adverts, Nexus your advertising campaign was better', before he sent them onto a forest segway experience

Once in the boardroom, Lord Sugar said: ‘I’ve seen the adverts, Nexus your advertising campaign was better’, before he sent them onto a forest segway experience

The business mogul went on to slam the 'dreadful' logo. He told them: 'The experts and myself said it was terrible'

The business mogul went on to slam the ‘dreadful’ logo. He told them: ‘The experts and myself said it was terrible’ 

Noor then headed back into the boardroom, but it was ultimately she who was fired

Noor then headed back into the boardroom, but it was ultimately she who was fired

The businesswoman promptly left with her suitcase in tow after being given her matching orders by Lord Sugar

The businesswoman promptly left with her suitcase in tow after being given her matching orders by Lord Sugar

THE APPRENTICE 2024: MEET THE CANDIDATES

Amina Khan

Occupation: Pharmacist and Business Owner

Location: Ilford

Amina has been a qualified pharmacist for over a decade, in which time she has created a successful skincare and supplements business.  

Flo Edwards

Occupation: Recruitment Consultant

Location: London

Flo revealed that she started her own consultancy, making her ready to tackle Lord Sugar. 

Foluso Falade

Occupation: Project Manager

Location: Manchester

Foluso brands herself the ‘Mary Poppins of business’ and revealed that her aim is to run the first Social Enterprise to win Lord Sugar’s investment.

Maura Rath

Occupation: Owner, Yoga Company

Location: Wexford

Maura is taking the edge as a yoga teacher into her appearance. 

Noor Bouziane

Occupation: Owner, Jewellery Company

Location: Liverpool

Ambitious owner of a premium jewellery company Noor professed that she will generate a wealth of cash for Lord Sugar thanks to the unique nature of her business. 

Onyeka Nweze

Occupation: Chartered Company Secretary

Location: London

Onyeka revealed her plan is to be the first tech business investment made by Lord Sugar in eighteen series.

Rachel Woolford

Occupation: Boutique Fitness Studio Owner

Location: Leeds

Business-minded from a very young age, Rachel has plenty of experience managing her work independently. As well as her hard work in the office, she also shares her fitness triumphs on social media including running the New York Marathon in 2019. 

Raj Chohan

Occupation: Mortgage Broker

Location: Leamington Spa

Raj admits that while she is a grafter, she is determined to have fun while working – as illustrated on her fun-filled Instagram account. A self-confessed ‘dog with a bone’ when meeting her targets, she wants to hit a gap in the market and will do whatever it takes for success.

Sam Saadet

Occupation: Pre and Post Natal Fitness Coach

Location: Essex

Sam revealed her friends call her a real Del Boy for being ‘part-wheeler dealer’ as well as her eye for a bargain. An online fitness coach with a focus on mums and mums-to-be, she’s hoping to prove her business brain to Lord Sugar.

 Dr. Asif Munaf

Occupation: Owner, Wellness Brand

Location: Sheffield

Asif boldly describes himself as ‘Beauty, brains, body and business’ on his CV. The qualified doctor’s business plan focuses on vitamins and supplements.

Jack Davies

Occupation: Recruitment Director

Location: Bristol

As well as his work as a recruitment director, Jack also acts as a food reviewer, meaning he is ready with diverse knowledge and skills for challenges.

Oliver Medforth

Occupation: Sales Executive

Location: Yorkshire

Oliver’s background in selling at markets has him looking forward to the famous sales tasks. He is often seen plugging his wares on social media – particularly his gin range. 

Paul Bowen

Occupation: Director, Pie Company

Location: Lancashire

One of two pie company experts entering the process, Paul prides his business on big name clients such as Manchester City Football Club.

Dr. Paul Midha

Occupation: Owner, Dental Group

Location: Leeds

Paul started his practice using every resource he had. Used to extensive learning from studying as a dentist, Paul is set on Lord Sugar’s investment and all that he can teach him about the world of business.

Phil Turner

Occupation: Owner, Pie Company

Location: Bognor Regis

Phil was awarded ‘Supreme Pie Champion’ in 2020 for his family-owned pie business, which dates back to the 1930s. He’s hoping to prove himself to Lord Sugar and start making him some real dough.

Steve Darken

Occupation: Management Consultant

Location: London

Steve claims that he shares Lord Sugar’s sharp mind and sense of humour. Consulting for ‘some of the biggest companies in the world’, he’s ready to take on the boardroom.

Tre Lowe

Occupation: Music & Wellness Entrepreneur

Location: London

Tre has had his previous tastes of fame, including in the UK garage band named Architechs. His Instagram account is a who’s who of the showbiz world, including snaps with Simon Cowell and Emily Ratajkowski. 

Virdi Singh Mazaria

Occupation: Music Producer

Location: Leicester

DJ Virdi wants to introduce Lord Sugar to world he’s yet to invest in – music. His life is certainly filled with luxury as he shares frequent snaps on flash holidays and in front of pricey motors. 



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