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Japanese Heritage Canned Cocktails : -196 canned cocktails

The -196 canned cocktails are making their way into the UK market as a series of Japanese heritage-inspired beverages that build on the brand’s success as a traditional alcoholic refreshment. The ready-to-drink cocktails are arriving in two flavors including Lemon and Grapefruit, which each have a 6% ABV. The drinks are named after their manufacturing process, which sees the namesake fruits frozen in liquid nitrogen before being crushed into a powder and paired with vodka for a refreshing burst of flavor in every sip.

Chief Operating Officer at Suntory Beverage & Food GB&I commented on the arrival of -196 canned cocktails saying, “This launch marks a significant move for us into the ready to drink alcohol market and is part of a much bigger strategy for portfolio growth. We’re very proud of our Japanese heritage and honoured to be launching one of Suntory’s iconic brands in our business for the first time.”

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