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Steve Price has slammed corporate Australia for abandoning the national holiday, declaring ‘I’m proud to be Australian’.

The Project host on Thursday erupted over the announcement that Woolworths, Big W and Aldi would join Kmart in no longer selling Australia Day merchandise. 

His comments came after Opposition Leader Peter Dutton called for a boycott of Woolworths over the decision.

‘Here we go again, more woke lecturing from corporate Australia,’ an outraged Price said of the ‘dumb’ ban.

‘I mean, you think they would have learned their lesson during the (Indigenous) Voice campaign, where 60 per cent of Australians said no to that.

The Project: Steve Price shuts down Georgie Tunny as he slams supermarkets for axing Australia Day merchandise: ‘I’m proud to be Australian’

Steve Price has slammed corporate Australia for abandoning the national holiday, declaring ‘I’m proud to be Australian’ 

Celebrating Australia Day has become a divisive issue in recent years particularly among younger generations. Pictured: A woman celebrates Australia Day

Celebrating Australia Day has become a divisive issue in recent years particularly among younger generations. Pictured: A woman celebrates Australia Day 

‘And all of these big corporates were tossing money in there and running ads. Now Wollies comes out and says if I want to go into Big W and buy a bucket hat in the shape of an Australian flag, I can’t.

‘Well, that’s just dumb.’

Celebrating Australia Day has become a divisive issue in recent years particularly among younger generations.

A growing number of Indigenous and non-Indigenous Australians see January 26 – the day the first fleet of British ships landed – as Invasion Day.

Co-host Georgie Tunny said perhaps the new stance by supermarkets is a ‘reflection of changing attitudes’.

‘Well clearly I don’t. No. Australia Day is Australia Day on the 26th of January,’ Price replied.

Tunny asked whether the nation holiday should be moved to a different date, which enraged Price even more.

‘Until the government says it’s not, it is. And there are millions of Australians who actually reflect on that day and enjoy it. New Australians, who’ve got their citizenship,’ Price said.

‘You’ve got 80 dumb councils in Victoria refusing to even make Victorians who are new migrants to this country Australians on that day.’

Tunny attempted to calm the tense situation by pointing out that ‘it is such a divisive day. We always end up having this conversation.’

But Price was not about to tone things down, saying ‘This makes it more divisive, because of what stupid Woolworths is doing.’

Their fellow presenter Hamish Macdonald then asked Price what he made of Mr Dutton’s call for a boycott of Woolworths, which he pointed out is one of Australia’s biggest employers.

Price's fellow presenters Hamish Macdonald (left) and Georgie Tunny (right) tried to calm him down, but he just got angrier

Price’s fellow presenters Hamish Macdonald (left) and Georgie Tunny (right) tried to calm him down, but he just got angrier

‘That’s just Dutton playing politics. No one’s going to boycott Woolies over this,’ Price replied.

He pointed out that neither of the companies banning Australia Day merchandise are Australian owned.

‘Woolworths is a South African company by the way, and Aldi’s German,’ he said. ‘They should bugger off and let us get on with Australia Day.

‘I’m proud to be Australian, thank you.’



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