The Premier League has concluded deals with Sky Sports and TNT Sports to show live matches over a four-year period.
But despite the top-flight collecting a staggering £6.7billion – one club chief has told talkSPORT they are underwhelmed by the deal.
Chief business correspondent for The Times, Dominic O’Connell, told talkSPORT it is likely to be seen as a win for the broadcasters.
He said: “If you look at it per match, because it is a slightly longer deal, Sky is paying significantly less per match than they did under the old deal.
“They’re paying £5.9m per match as opposed to £9.3m under the old deal.”
It does, however, prove the Premier League’s dominance in Europe as the TV rights went for more than double than Serie A in Italy, while nobody bid for Ligue 1 in France.
From the beginning of the 2025/26 season to the end of the 2028/29 campaign, Sky will show a minimum of 215 live matches per season, including more than 140 matches played at weekends, evening matches on Fridays and Mondays and full coverage of three midweek match rounds.
Sky’s deal means it will screen up to 100 matches a season more than it currently does, the broadcaster said. It will keep hold of the key Super Sunday 4:30pm slot.
For the first time, Sky Sports will also broadcast all ten matches on the final day of each season.
TNT will cover 52 live matches per season, including exclusive coverage of matches played on Saturdays at 12:30pm and full coverage of two midweek match rounds.
Amazon, who show 20 matches per season under the league’s current deal, have not secured rights for the new domestic cycle which runs through to the end of the 2028-29 season.
Meanwhile, the BBC will continue to show free-to-air highlights of all 380 Premier League matches each season.
For the first time in the UK, all matches taking place outside of the Saturday 3pm ‘blackout’, including those displaced to Sunday 2pm because of club participation in European competitions, will be broadcast live.
The Premier League said the value of the agreements being announced, which also cover non-live rights, was £6.7billion, the largest sports media rights deal in UK history.
The current live TV deal, which runs through to 2024/25, has been reported to be worth £5bn over the three-year cycle.
Premier League Chief Executive Richard Masters said: “We are delighted to announce new deals with Sky Sports and TNT Sports that will extend our partnership for a further four years and see more Premier League matches than ever before shown live from 2025/26 onwards.
“As long-standing and valued partners, Sky Sports and TNT Sports are renowned for consistently delivering world-class coverage and programming.
“We have enjoyed record audiences and attendances in recent seasons, and we know that their continued innovation will drive more people to watch and follow the Premier League.
“We are also extremely pleased to extend our partnership with BBC Sport, which will continue to bring weekly highlights of all Premier League matches to the widest possible audience in the UK.
“Match of the Day has been an institution for generations of football fans in this country and remains incredibly popular with fans of all ages.
“The outcome of this process underlines the strength of the Premier League and is testament to our clubs, players and managers who continue to deliver the world’s most competitive football in full stadiums, and to supporters, who create an unrivalled atmosphere every week.”
TNT Sports have secured Package A, which includes 52 matches with the primary kick-off time being 12:30pm. Within that, they get 18 second picks of matches, 14 fourth picks and all 20 of the fourth and fifth midweek rounds in the season.
Sky has secured B, C, D and E, with Package D being the one featuring the Sunday 4:30pm kick-offs and 18 first picks, along with the final-day action live.
The deal is also set to provide financial clarity for clubs throughout professional football until at least 2029.
In the current three-year broadcast cycle, the Premier League committed to continue its support by contributing £1.6 billion to communities and the wider game across England and Wales from 2022 to 2025.